Our Story

Ibrelia began with a vision — to create a one-stop destination in Pakistan where quality meets creativity. Our founder, with over 20 years of international experience in fashion, gadgets, retail, and trading across Europe and the Middle East, saw a growing need in the local market: people wanted premium products, global trends, and collectible items — but with local accessibility, reliability, and service.

And so, Ibrelia was born — not just as an online store, but as a brand that connects people with products that spark joy, inspire passion, and elevate everyday life.

We started small — with a passion for tech and lifestyle essentials. But with each step, we listened, learned, and grew. Today, Ibrelia is proud to offer a thoughtfully curated catalog featuring:

• High-quality tech gadgets and mobile accessories

• Officially licensed Funko Pop! collectibles and figures

• Exclusive framed wall art with premium resin finish

• Smart home gadgets and unique utility items

• Bags, backpacks, drinkware, stationery, and more

Every product we carry reflects our philosophy: form and function should go hand in hand. Whether it’s a limited-edition collectible or an everyday tech essential, we ensure that it looks good, feels good, and performs reliably.

We're not just about selling — we're about building trust. That’s why we maintain full transparency in pricing, offer local warranty on select items, and operate a physical retail store in Rawalpindi, giving our customers the freedom to shop how they want.

At Ibrelia, we believe that great products tell great stories — and so do the people who use them.

This is our story. And we’re just getting started.